Ella's Story

Hello, I’m Ella! I make laser cut creations and tattoo-style art that blend cute, spooky, and magical energy. All designed to fill bold, cosy spaces with joy.

Thank you so much for stopping by my little corner of the internet! 💕 Whether you’re here to shop, be inspired, or just say hello: I’m so happy you’re here. Let’s stay in touch! You can find me on socials, or send me a message anytime! 🌸✨

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How is started vs now...

My art journey has been a wild ride, a mix of everything from freelance illustration to tattooing. It's all about evolving, rolling with the punches, and finding inspiration in weird places.

It all began with a passion for creativity...

Even in high school (2007), my heart belonged to design and visual arts. This led to a Certificate IV in Design at TAFE (2008) and a Bachelor of Interactive Design at university (2009-2013). University was a launchpad. I worked at an art store, transcribed lecture notes, and started my own art/jewellery label, selling at markets and online. I even freelanced for fashion brands globally, laying the groundwork for my future as an independent artist. Travel broadened my horizons and fueled my creative spirit.

After graduating in 2013, I embraced freelance illustration, launching Creep Heart in 2014. Building a brand that sold to retailers globally and travelling around Australia to exhibit was exhilarating. The NEIS program provided invaluable support. This period was a whirlwind of creativity and entrepreneurship.

In 2017, I returned to Brisbane and established the Creep Heart and Vector Etch studio. My path took a turn when I started working for Vector Etch, which, while offering stability, led to a period where I temporarily stopped drawing and honed in on my business skills.

2019 was a year of personal and professional growth. I worked at Vector Etch while exploring other avenues. Working for PhysiPole reignited my passion for movement and performance, leading to competitions and even circus training. I also completed my 200-hour yoga teacher training. Travels provided further inspiration.

The start of 2020 brought changes. I left Vector Etch and transitioned to becoming a full-time artist in July, a pivotal moment. 

From 2021 to 2023, I pursued my passion for art, tattooing and business, honing my skills at various studios and trading at events around Australia. This period was a whirlwind of creative exploration and personal growth, marked by significant milestones in both my artistic and entrepreneurial pursuits.

So, here I am in 2025, ready for whatever's next. My journey has shown me how important passion, resilience, and taking chances are. I can't wait to see what happens, knowing my art will keep changing and reflecting everything I've experienced.